I am my Brand and my Brand is me

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann

Today, I’m going to piggyback off of my Instagram post from today because I think that it is both interesting and relevant.

I talked about 2 main points in one post.

  • Point #1: Simplicity is my style and;
  • Point #2: I am my Brand and my Brand is me.

For those who don’t follow me on Instagram, I have pasted a copy of the today’s post below. Enjoy!

Here goes…

Not too long ago, I was pondering over the word ‘authenticity’ and I made a really cool observation…

  • My brand, brand message, brand values and products are all a stark representation of me and my ways!

And I thought… how frickin’ cool is that!

You see, I’ve always been a simple girl.

Be it crocheting, tea drinking, preferred candle scents, the way I wear my hair, cooking, writing, you name it; keeping things simple has always been my style.

Take a look at my crocheted pieces for instance…

Have you noticed that I only ever use the very basic stitches to create my pieces?

  • which are also simple, but still classy.

Well, can you crochet with fancy stitches, you ask?

  • Yes!

But the real question is do I want to?

  • And the answer to that is No!

Now does this mean that complex stitches are bad?

  • Heaven’s no!
  • Simplicity is just MY style.

The same goes for cooking/food…

  • I prefer to know WHAT I’m eating and taste as many of the individual ingredients as possible, instead chowing down on cuisine loaded with artificial seasoning.

Does that make what I don’t care for bad?

  • Absolutely not!
  • Again, simplicity is just my style.

And with teas… I prefer simple teas and infusions.

  • you know, oolong teas, pure green teas (camellia sinensis) and pure black tea (like Assam), fresh ginger/fresh lemon infusions etc.

And when it comes to writing…

  • I just do it from my heart.
  • I don’t try to be like anyone else… just me!

That’s when I realized…

  • Cor blimey!
  • I am my Brand and my Brand is me!

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